Forget Frizz Shampoo & Conditioner: How They Work

Quick answer

amika's Forget Frizz anti-frizz shampoo and conditioner work by locking in moisture and sealing out humidity during your shower, keeping wavy hair smooth for up to 72 hours. If your main hair complaint is frizz, this duo is a solid first step.

Frizz diagnosis: is this routine right for you?

• Symptom: Your waves look smooth after styling but get puffy or fuzzy within a few hours, especially in humid weather.
• Likely cause: The hair cuticle is raised, allowing moisture to escape and humidity to enter. A standard shampoo may not deposit enough film-forming ingredients to keep the cuticle sealed.
• Corrective action: Switch to the Forget Frizz anti-frizz shampoo and conditioner as your wash-day pair. Use the shampoo first, then apply the conditioner from mid-lengths to ends. Rinse with cool water to help seal the cuticle. After your first wash, check how your hair feels when dry. If frizz is reduced but still present, you may need a complementary anti-humidity styling product.
• When to stop or choose another option: If your hair feels greasy, limp, or coated after 2–3 washes, the conditioner is too heavy for your texture. In that case, keep the shampoo but swap the conditioner for a lighter formula or use it only once a week.

Product facts

• forget frizz | anti-frizz shampoo: Locks in moisture + locks out frizz for 72 hours, starting in the shower. You don't need a separate leave-in or styling product to get all-day frizz control — the shampoo does the heavy lifting from the first rinse.

  

• forget frizz | anti-frizz conditioner: Designed for medium-to-thick, coarse, wavy + coily hair (2a-4c) prone to frizz. If your hair is fine or only slightly wavy, the conditioner may feel too heavy; consider alternating with a lighter rinse-out conditioner on non-frizz days.