the protector | color protect + strengthen shampoo






Category: straight (1a-c)
prevent fade for up to 40 washes* with this color-protecting + strengthening shampoo.
What it is
a color-protecting shampoo that cleanses, prevents fade for up to 40 washes* + strengthens hair so your color stays vibrant, starting in the shower.
Who it's for
all color-treated hair types (1-4c)
for thicker hair, pair with hydro rush mask for an added boost of moisture.
Why it's special
this stylist-trusted shampoo is clinically proven to prevent color fade for up to 40 washes* + deliver 11x stronger hair.* made to protect your color every time you step in the shower + rinse out quickly without residue, so you spend less time under color-stripping water. get always-on protection for always-vibrant color.
- gently cleanses + prevents color fade for up to 40 washes*
- 11x stronger hair + 91% less breakage*
- moisturizes to leave hair shiny, soft + more manageable
- won’t strip or shift your color
*clinically proven when shampoo + conditioner are used together as a system.
Key Ingredients
- color longevity complex: a combination of color-locking polymers, peptides + color-retention silicones that preserves color vibrancy while preventing dullness + fading
- high-refractive glossing polymer: made to mimic natural ceramides found in skin + hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair
- black currant extract: an antioxidant-rich fruit known to protect against oxidative stress that can impact hair color
- sea buckthorn extract: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin
Full Ingredients List
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Hydrolyzed Rice Protein, Panthenol, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-53, Polyquaternium-7, Polyquaternium-92, Glycerin, Butylene Glycol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Carrageenan, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Polysorbate 20, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Sodium Metabisulfite, Sodium Benzoate, Sodium Citrate, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
How To Instructions
1. lather + massage shampoo through wet hair from root to ends.
2. rinse.
safety information:
avoid contact with eyes.
FAQs
is the protector shampoo suitable for bleached hair?
those with bleached blonde, gray + silver hair should reach for our bust your brass collection instead to help tone + reduce breakage. to help repair chemical damage, choose the kure strength repair collection.
do i need to use the protector color protect + strengthen treatment?
using the protector shampoo + conditioner will already help extend your color long past your salon appointment. adding in the protector color protect + strengthen treatment provides even more protection, as it reduces color fade + shift from up to 15 hours of UV exposure* + delivers 7.9x more detangled + moisturized hair*.
*clinically proven
what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
clinically tested results
- prevents color fade for up to 40 washes*
- 11x stronger hair*
- 91% less breakage*
- leaves hair smooth, soft + shiny*
how to use?
1. lather + massage shampoo through wet hair from root to ends.
2. rinse.
liter pumps how-to:
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
safety information
avoid contact with eyes.
ingredients
key ingredients
- color longevity complex: a combination of color-locking polymers, peptides + color-retention silicones that preserves color vibrancy while preventing dullness + fading
- high-refractive glossing polymer: made to mimic natural ceramides found in skin + hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair
- black currant extract: an antioxidant-rich fruit known to protect against oxidative stress that can impact hair color
- sea buckthorn extract: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin
full ingredients
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Hydrolyzed Rice Protein, Panthenol, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-53, Polyquaternium-7, Polyquaternium-92, Glycerin, Butylene Glycol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Carrageenan, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Polysorbate 20, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Sodium Metabisulfite, Sodium Benzoate, Sodium Citrate, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
learn more about our ingredients here
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
key ingredients
- color longevity complex: a combination of color-locking polymers, peptides + color-retention silicones that preserves color vibrancy while preventing dullness + fading
- high-refractive glossing polymer: made to mimic natural ceramides found in skin + hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair
- black currant extract: an antioxidant-rich fruit known to protect against oxidative stress that can impact hair color
- sea buckthorn extract: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin
full ingredients
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Hydrolyzed Rice Protein, Panthenol, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-53, Polyquaternium-7, Polyquaternium-92, Glycerin, Butylene Glycol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Carrageenan, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Polysorbate 20, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Sodium Metabisulfite, Sodium Benzoate, Sodium Citrate, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
learn more about our ingredients here
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
sustainability + impactHOW TO RECYCLE
color collectioncolor care + maintenancestrength repair collection: for dry, damaged hairshampoos + conditionersblonde color safe vegan certified cruelty free keratin safe paraben free no mineral oil sulfate free

amika shampoo + conditioner ingredients
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I usually roll my eyes at "strengthening" claims, but my bleached ends feel genuinely sturdier after two weeks, and the color lock is holding strong past wash ten. The 40-wash fade protection is the real selling point, and so far it's delivering exactly what it promises.
Three washes in and my color hasn't budged one bit—the 40-wash fade protection claim actually feels real. Hair comes out soft and easy to comb through, which I wasn't expecting from a color-safe formula.
I've washed my hair five times now and the color is still as vibrant as day one, which has never happened with any other shampoo I've tried. The strengthening part is a nice bonus too—my strands feel less brittle when I brush through them.









