forget frizz | anti-frizz shampoo

$14 ~~$28~~ In stock

Category: wavy (2a-c)

lock in moisture + lock out frizz for 72 hours,* starting in the shower.

what is forget frizz anti-frizz shampoo?

not feeling frizz? as the first step in your frizz-fighting routine, forget frizz anti-frizz shampoo locks in moisture + locks out frizz for 72 hours* while sealing in long-lasting smooth.

who it's for

medium-to-thick, coarse, wavy + coily hair types (2a-4c) prone to frizz.

why it's special

leave frizz on read with this smooth-sealing shampoo that visibly reduces frizz while giving strands some lightweight hydration. forget frizz is formulated with extended humidity shield technology—made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity—alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture + water lily extract to tame frizz + improve manageability.

long-lasting frizz fighting: forget frizz helps reduce frizz by up to 74% for 72 hours.*
a moisture boost: get all-day frizz control + lightweight hydration.
not today, humidity: an extended humidity shield keeps hair frizz free, no matter the weather.

how to use

massage through wet hair
rinse.

liter pumps how-to:
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!

please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

key ingredients

extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
water lily extract: helps to tame frizz + improve manageability.
aloe leaf juice: helps to enhance shine + allows hair to retain its natural moisture.
signature sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.

full ingredients

Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Cocamide MIPA, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice Powder, Panthenol, Coconut Acid, Trehalose, Ethyl Linoleate, Ethyl Oleate, Polyglyceryl-10 Laurate, Caprylic Acid, Xylitol, Maltodextrin, Tocopherol (Vitamin E/Vitamine E), Cetearyl Alcohol, Behentrimonium Chloride*, Phenyl Trimethicone, Propylene Glycol, Ethylhexylglycerin, Polyquaternium-7, Sorbitol, Sodium Lignosulfonate, Ceresin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Sodium Isethionate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

clinically tested results

long-lasting frizz fighting: forget frizz helps reduce frizz by up to 74% for 72 hours.*
a moisture boost: get all-day frizz control + lightweight hydration.
not today, humidity: an extended humidity shield keeps hair frizz free, no matter the weather.

*clinically proven for up to 72 hours.

how to use?

1. massage through wet hair
2. rinse.

liter pumps how-to:
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!

please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

safety information:

avoid contact with eyes.

ingredients

key ingredients

extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
water lily extract: helps to tame frizz + improve manageability.
aloe leaf juice: helps to enhance shine + allows hair to retain its natural moisture.
signature sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.

full ingredients

learn more about our ingredients here

key ingredients

extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
water lily extract: helps to tame frizz + improve manageability.
aloe leaf juice: helps to enhance shine + allows hair to retain its natural moisture.
signature sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.

full ingredients

learn more about our ingredients here

sustainability + impact

friend to the planet. this bottle is made with 90% post consumer recyclables.

HOW TO RECYCLE

anti-frizz / smooth collectionsignature collectionshampoos + conditionerscertified vegan shampoos vegan color safe mineral oil free phthalate free paraben free sulfate free

lock in moisture + lock out frizz for 72 hours* (even in high humidity!) with NEW forget frizz shampoo + conditioner. *clinically proven.

"brave the summer humidity without worrying about your hair"

- Forbes

"my perpetual flyaways have finally found a solution"

- Oprah Daily Image of the forget frizz wash duo in a pink tiled bathroom as a person washes their hair. text reads: frizz-fighting duo for medium to thick hair. up to 74% less frizz for 72 hours in high humidity*, gently cleanse + add lightweight hydration. 1st step in your frizz-fighting routine. *clinically proven.

Image of the forget frizz wash duo in a pink tiled bathroom as a person washes their hair. text reads: frizz-fighting duo for medium to thick hair. up to 74% less frizz for 72 hours in high humidity*, gently cleanse + add lightweight hydration. 1st step in your frizz-fighting routine. *clinically proven.

glossy, frizz-free hair starts in the shower. forget frizz shampoo + conditioner - cleanse + condition for reduced frizz + lightweight hydration. smooth over treatment - 60 second treatment to instantly reduce frizz.

Customer Reviews (4.6 / 5 · 7 reviews)

Benjamin ★★★★★ Aug 13, 2026

My 2b waves have never made it past day two without turning into a cotton ball, but three showers in with this and the frizz is honestly just gone by the time I step out. The 72-hour claim sounded like marketing fluff but it's holding up even through humid mornings. Only thing is I need a bit more p

Chloe ★★★★★ Aug 10, 2026

My waves actually hold their shape past day two, which never happens with other shampoos, and the 72-hour frizz lock is real. I just rinse with cool water and air dry—no product overload needed.

Michael ★★★★★ Aug 9, 2026

I've got wavy 2b hair that usually turns into a puffball by midday, but since I started using this as my first step in the shower, my waves actually hold their shape through a humid commute. The fact that it locks in moisture while washing is the game-changer for me, no more post-shower frizz panic.